## **The team behind Optibase**

Optibase is built by the team behind Flowout, a Webflow agency that has worked with fast-growing companies like Stripe, Kajabi, and ActiveCampaign. For years, we’ve been designing, building, and optimizing real websites where performance and conversion results actually matter.

Working closely with marketing teams gave us a front-row seat to how experimentation really works in practice. We didn’t start Optibase as a side project or an experiment itself. We built it as a product we wanted to use every day, based on hands-on experience, real constraints, and real expectations.

## A gap we couldn’t ignore

When Google sunset Optimize, many teams were left without a clear replacement. As we explored the landscape, it became obvious that something was missing. There was no straightforward way to keep experimenting without committing to tools that felt heavier than what most teams actually needed.

We started building Optibase in February 2024, shaped by years of hands-on experimentation. From our own experience running tests, we knew teams still wanted to move fast, learn from real users, and make confident decisions. Optibase is our response to that gap. A practical experimentation platform designed to be accessible, reliable, and easy to start using from day one.

## **Adopted by teams around the world**

What started as a solution to our own problem is now used by thousands of teams worldwide. Optibase is trusted by marketers, founders, and product teams who run real experiments on real websites every day.

### 3,000+ Active customers

Teams of all sizes use Optibase daily to run experiments, validate ideas, and make confident decisions on live production websites.

### 40+ Countries worldwide

Optibase is used by teams around the world, supporting global traffic, diverse audiences, and real-world experimentation needs.

### 4.6/5 G2 Customer rating

Customers consistently highlight ease of use, reliability, and fast time to value when running experiments with Optibase.

## **Built for teams running real experiments**

Optibase is built for teams that actively experiment to improve performance. It’s used by marketers, growth leaders, and product teams who test ideas on live websites and need reliable data to guide real decisions.

We work best with teams that move fast, care about outcomes, and want experimentation tools that fit into their workflow without unnecessary complexity.

### SaaS companies

SaaS teams use Optibase to test pricing pages, onboarding flows, feature messaging, and core funnels. It helps them understand what drives signups, upgrades, and long-term adoption.

### Startups

Startups use Optibase to validate ideas fast. It helps small teams test assumptions, learn from real users, and improve conversion paths without heavy setup or expensive tooling.

### Agencies

Agencies use Optibase to run experiments across multiple client websites. It allows them to test ideas quickly, share results clearly, and prove the impact of optimization work with real data.

### Enterprise teams

Enterprise teams use Optibase to experiment without adding complexity. It’s often used by growth or marketing teams who need reliable testing and insights without long onboarding cycles.

## How teams put Optibase to work

[**Memberstack Boosts Revenue by $500K with Optibase A/B Testing**](/content/customers/memberstack/index.html)

[**How Style Arcade increased demo conversions with Optibase**](/content/customers/style-arcade/index.html)

[**How MDalgorithms achieved double-digit conversion lifts with Optibase**](/content/customers/mdalgorithms/index.html)

[**How Rokoko increased revenue-driving actions with Optibase**](/content/customers/rokoko/index.html)