Changelog

New updates and improvements

April 20, 2026

• Improved test and variant details page.
• Added Amplitude integration.

April 7, 2026

• Added “visitor has visited a page” restriction.
• Added “visitor has triggered a conversion event” restriction.
• Redesigned the test creation wizard.
• Redesigned the personalization creation wizard.

March 23, 2026

• Added Get Started page.
• Added support for transferring workspace ownership.
• Introduced BigQuery integration (send Optibase data to BigQuery).
• Added time on page and scroll depth to analytics.
• Added Calendly conversion tracking on submit.
• Updated heatmaps and session recordings to work per URL instead of automatically.
• Limited session recordings to 30 days on all plans except Enterprise (unlimited).
• Improved Sidebar.
• Added new restriction rule: run test when URL is / is not contains value.

March 9, 2026

• Added MCP server support.
• Introduced per-variant custom code injection (CSS & JS)

February 9, 2026

• Native consent banner
• More support for third party consent providers
• Script updates to support new consent updates and other speed improvements
• Created status.optibase.io to check service status
• Changes on how we treat duplicate URLs for heatmaps and user recording sessions
• Added Bounce rate information to analytics

January 26, 2026

• Updated restriction rules with more rule options and the ability to save/load templates.
• Added cumulative graphs.
• Added the option to duplicate a test.

January 12, 2026

• Improved the login flow in the Webflow app.
• Separated dashboard and script URLs.

December 15, 2025

• Added recording sessions feature

November 24, 2025

• Added heatmaps feature

November 10, 2025

• Added personalization feature
• Improved P2BB calculation

October 28, 2025

• Added activity logs for tests
• Added graphs display for shared tests
• Added option to search for workspace
• Improved the multivariate test wizard flow

October 13, 2025

• Added the option to disconnect a conversion from the action menu
• Added the ability to switch between list and grid views for tests and variants
• Added the option to generate screenshots for tests and variants
• Included each connected conversion in the test results table
• Improved bot detection

September 29, 2025

• Added Google login option in Webflow app/Refactor login flow
• Added ability to remove individual conversion events.
• New option to match all paths for page view conversions.
• Added AI traffic split
• Added auto-stop feature for tests.

September 15, 2025

• Conversion filters: filter by type and/or test
• Workspace owner can delete a workspace
• Added new test type: paused
• Scheduled tests are now available on all plans
• Added option to change the main variant

September 1, 2025

• Enhanced Analytics Page with new data filtering options
• Added analytics section to the Test Results Page
• Added analytics section to the Variant Details Page
• Added analytics section to the Conversion Details Page
• Improved ability to connect or disconnect conversions from tests

August 14, 2025

• Dashboard redesign release
• IP blocking
• Workspaces

May 20, 2025

• Added first version of analytics
• Added ability to change email inside of Optibase

March 5, 2025

• Improved homepage in web app

January 14, 2025

• Fixed UI bugs on variants page
• Speed improvements for our Webflow extension

September 18, 2024

• Speed up views and conversion events tab so it's not lagging
• Error refresh token google analytics bug was fixed
• Add feature to auto turn off test at certain p2b was implemented. You can find more about it here
• Resolved a bug with multivariant tests

August 13, 2024

• Added ability to connect a variant to multiple elements
• Fix preview variant not working
• Add ability to preview a url split test variant
• Save connected conversions on refresh
• Change to show no results when no conversion connected
• Added "create a conversion" to results page so it's easier to create a conversion from that screen

July 11, 2024

• Filter out Webflow bots skewing results.
• "Scheduled" functionality for Tests. Start and end a Test automatically on specific dates.
• Integration with Mixpanel: Docs
• Ability to connect a Conversion to more than one element.
• Setting to only count a Conversion once per Tested User
• Setting to only count a Conversion for Tests on the same page as the Conversion.
• Improve the format of data returned by Export.
• Automatically scheduled exports to email.
• Numerous performance improvements for the Webflow App.
• Numerous performance improvements for accounts with a lot of Tested Users.
• Numerous small improvements to the UI/UX and fixed various bugs.

May 20, 2024

• Integration with Google Analytics 4: Docs
• Force a variant based on a URL search param: Docs
• Fix a bug with P2BB being inaccurate.
• Add the ability to invite Guest Users to your Optibase account.
• Migrated the Webflow App to V2.
• Made numerous small improvements to the UI/UX and fixed various bugs.

April 18, 2024

• Major improvements to the Web App UI.
• Enable sorting of Tests, Conversions, and Variants.
• Add ability to track users across different domains.
• Add support for Back-end Conversion Events.
• Fixed various bugs.

March 29, 2024

• Added a Multivariate Test Type.
• Define the % traffic that should go to each Variant.
• Support for embedded Hubspot forms.
• Functionality to share Results of a Test publicly.
• Filter results by date.
• Filter exports by date.
• Restrict Tests based on Browser and OS.
• Made numerous improvements to the UI/UX and fixed various bugs.

March 13, 2024

• Create a more detailed, separate Results Page in the Web App.
• Add Scroll Depth, Time on Page, and Page View Conversion Types.
• Disable Optibase for crawlers (Google Bot, etc.).
• Speed up the script initialization.
• Format large numbers.
• Add the ability to preview a specific Variant.
• Made numerous small improvements to the UI/UX and fixed various bugs.

February 28, 2024

• Redesigned the Webflow App and made it more intuitive.
• Add the ability to hide columns in tables such as Views and Conversion Events.
• Made numerous small improvements to UI/UX and fixed various bugs.

February 10, 2024

• Resolved an issue causing flickering, where the Main Variant was displayed before the Variant specifically selected for the Tested User.
• Optibase now monitors entire user sessions on your website, rather than tracking only a single page load.
  • Displayed Variants now remain consistent for each Tested User.
  • Conversion Events are now linked to previously shown variants, not just the current page.
• Introduced an Events page to view details about individual Views and Conversion events.
  • Also added Events tabs to the Test page for insights into Views and Conversion Events related to a specific test.
• Implemented the functionality to export all testing data in CSV format.
• Made numerous small improvements to UI/UX and fixed various bugs.

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