# **How Conversion Factory improved revenue-driving conversions with Optibase**

### 20% increase in conversions

A homepage test for a client delivered a 20% lift in customer conversions.

### Better optimization for real customers

Visitor-to-customer rate improved from 2% to 2.4%.

### Server-side conversion tracking

Optibase enabled deeper measurement so the team could optimize beyond signups.

### Transform your Webflow site with data-driven decisions

Create and A/B test different versions of your website to continuously discover the best performing versions that improve your conversions.