# How Pastel increased signups with Optibase

### Increase in homepage signups

Adding a demo video led to a meaningful lift in new user signups.

### Clarity on what actually works

A/B tests helped the team validate homepage changes with real data.

### Fast, Webflow-native testing

Set up their first experiment in under an hour with Optibase.

### Transform your Webflow site with data-driven decisions

Create and A/B test different versions of your website to continuously discover the best performing versions that improve your conversions.

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