# **How PheedLoop improved engagement and lead quality with Optibase**

### Higher landing-page conversions

Conversion rate increased from 3.9% to 5.4% after testing new page layouts.

### More efficient ad spend

The winning variant brought in higher-quality leads from Google Ads.

### Actionable insights for scaling

Clear test results helped the team repeat winning layouts across campaigns.

### Transform your Webflow site with data-driven decisions

Create and A/B test different versions of your website to continuously discover the best performing versions that improve your conversions.