Join 3000+ companies already testing with Optibase

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Visual behavior insights

See how users actually interact

Numbers tell you what happened. Heatmaps show you how it happened. Optibase turns user behavior into clear visuals, so you can see what gets attention, what gets ignored, and where users struggle on your pages.

Click behavior at a glance

See where users click, tap, and interact on your pages. Spot missed clicks, distractions, and elements that draw real attention.

Scroll depth insights

Understand how far visitors scroll and which sections get seen or skipped. Learn where interest drops off and content loses impact.

Instant visual clarity

Heatmaps make behavior easy to understand without digging through reports. Patterns and issues stand out right away.

Performance safe

Heatmaps without performance risk

Heatmaps are only useful if they don’t hurt your site. Optibase runs heatmaps with a lightweight script that does not cause flicker, slow pages, or affect SEO, so you can collect insights safely on live traffic.

Lightweight tracking

Heatmaps run using a small script that loads fast and stays out of the critical path.

No flicker or layout shifts

Visitors see the page normally. Heatmaps never flash or change content during load.

SEO-safe by design

Heatmaps do not interfere with crawling, indexing, or page structure.

Built for optimization

Turn insights into better tests

Heatmaps are most powerful when they guide action. Optibase heatmaps help you spot friction, confusion, and missed opportunities, so you know exactly what to test and why certain variants win or lose.

Find ideas worth testing

Use heatmaps to spot weak sections, ignored CTAs, or confusing layouts before guessing what to change.

Explain test results

See how user behavior changes between variants. Understand why a test wins or loses, not just the final number.

One optimization workflow

Heatmaps work alongside A/B testing, personalization, and analytics, keeping insights and actions in one place.

How it works

Set up heatmaps in minutes

Optibase makes heatmaps easy to use. Install once, add a page URL, and start collecting real user behavior. No complex setup or configuration required.

  1. Install Optibase
    Install Optibase using the Webflow App or by adding one lightweight script to your site. This enables heatmaps across your pages without extra setup.

  2. Add a page URL
    Enter the URL of the page you want to analyze. This tells Optibase where to start collecting heatmap data.

  3. Collect live behavior data
    Once the page is active, Optibase starts collecting heatmap data from real visitors.

  4. View heatmaps
    Open the heatmap for your page to see user behavior overlaid directly on the design.

  5. Turn insights into actions
    Use heatmap insights to improve your pages with confidence.

Case studies

Used by 3000+ teams & agencies

Memberstack Boosts Revenue by $500K with Optibase A/B Testing

How Style Arcade increased demo conversions with Optibase

How MDalgorithms achieved double-digit conversion lifts with Optibase

How Rokoko increased revenue-driving actions with Optibase

Built for growth

More than just testing

  • AI traffic split
  • Auto-stop tests
  • Audience segmentation
  • Personalization
  • Heatmaps
  • User recordings

FAQ

Frequently asked questions

What are heatmaps and how do they work?
Heatmaps are visual tools that show how people interact with a page.

What can I learn from heatmaps?
Heatmaps help you see how users actually use your pages.

Are heatmaps safe for SEO?
Yes. Optibase heatmaps are safe for SEO.

Can I use heatmaps with A/B testing?
Yes. You can use heatmaps alongside A/B testing in Optibase.

What types of heatmaps does Optibase offer?
Optibase offers click, scroll, and movement heatmaps.

Do heatmaps slow down my website?
No. Optibase heatmaps do not slow down your website.

How do heatmaps help with conversion optimization?
Heatmaps show where users click, scroll, and hesitate.