Used by 3000+ teams & agencies
Memberstack Boosts Revenue by $500K with Optibase A/B Testing
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How Style Arcade increased demo conversions with Optibase
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How Rokoko increased revenue-driving actions with Optibase
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Test ideas at any level of complexity
Optibase supports multiple testing methods so teams can experiment with confidence. Whether you’re validating small changes or comparing full experiences, you can test without slowing down your site or workflow.
A/B testing for fast validation
Compare two variations to validate focused changes.
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Split URL testing for full pages
Test entirely different pages or flows across URLs.
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Multivariate testing for combinations
Test multiple elements together to find winning combinations.
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Turn experiments into clear results
Optibase gives you a clear way to measure experiment impact and site performance. Track conversions and results in one place, with consistent metrics across tests so you can trust the numbers behind every decision.
Conversion tracking for clear outcomes
Track clicks, forms, pages, and custom events.
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Analytics for test performance
See variant performance and results at a glance.
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Built-in reporting
Review results daily, weekly, or monthly.
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Understand why users behave the way they do
Numbers show what happened. Optibase helps you understand why. Use visual and session-based insights to see how users interact with your site and explain experiment results with confidence.
Heatmaps for visual behavior insights
See where users click, scroll, and focus.
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User recordings for session insights
Watch sessions to spot friction and confusion.
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Personalize experiences that convert
Use insights from your experiments and behavior data to personalize content across your site. Show different messages, layouts, or experiences based on user attributes, behavior, or experiment learnings.
Personalization for audience segments
Tailor content by device, location, or behavior.
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Location (country or region)
Device & Screen size
Browser & Operating system
Traffic Source
UTM Parameters
New vs. returning visitors
What others are saying
Chris Williams
Director of Marketing @ All Copy Products
“I am really excited about Optibase because it fills in a massive need for Webflow.”
Hristian Kambourov
Founder @ Revise Agency
“A much needed product for the Webflow community. Congrats on the launch and I see only good things for your team moving forward.”
Alexandre Teillet
CEO @ Mekaa Agency
“A very cool product! Already in use with my clients on Webflow.”
Julian Galluzzo
Community projects @ Memberstack
“This is looooong overdue - great work to the team. Especially since Google Optimize was deprecated, there's a massive hole in the market. But even if Google Optimize was still here, Optibase is way better for Webflow.”
Works with your favourite page builder
Webflow
Bricks
Elementor
WordPress
Divi
Oxygen
Gutenberg
Breakdance
Take control of your website's performance
No flickering
No more flickering between variants that can mess up your website's user experience and affect conversions.
Affordable pricing
We know that there are other options that may offer more features, but why pay for features you don't actually need?
Audience segmentation
By segmenting your audience based on their geolocation and screen size, you can limit who is exposed to your tests.
Webflow specific
We know Webflow inside and out, so we built a tool that's simple, intuitive, and perfectly integrated with your workflow.
GDPR compliant
Optibase is GDPR compliant. We have implemented the necessary measures to ensure that our app complies with the GDPR.
No-code friendly
Optibase is the ideal solution for anyone who wants to start testing their website without having to deal with code.
Master A/B testing with our resources
The ultimate A/B testing guide
A library of A/B testing ideas
A/B test duration calculator
A/B test sample size calculator
Turn ideas into experiments that convert
Stop guessing what works. Learn how to turn ideas into structured A/B tests, validate results, and make decisions backed by real data.
What is A/B testing
Things you should be A/B testing
How to start A/B testing
Quality of your A/B tests
Common testing mistakes
Testing and SEO
Tips and tutorials for A/B testing in Webflow
Optibase MCP: Ask AI About Your A/B Tests in Plain English
Best A/B Testing Plugins & Tools for WordPress (2026)
A Look Back at Everything We Built in 2025
Transform your Webflow site with data-driven decisions
Create and A/B test different versions of your website to continuously discover the best performing versions that improve your conversions.